What is the value journalistic content creates for search engines like Google? Do they make the search more attractive and successful? A fact-based answer to these questions is essential for an evidence-based discussion on digital ecosystems and how they should be designed in the future.

The behavioral economics consultancy FehrAdvice & Partners has presented the results of a study that, for the first time in Poland, estimates the value of journalistic content for Google. According to a report commissioned by the Digital Publishers Employers’ Association (ZPWC), the fair annual compensation from Google to Polish media for the use of their content should amount to 78.67 million euros.

“The results of the Fehr Advice study provide a solid, data-driven basis for shaping the framework for fair compensation of media in the Polish digital information ecosystem. Although Polish journalists provide content that builds user trust, attracts attention, and improves platform performance, they largely remain uncompensated,” said Maciej Kossowski, President of the Digital Publishers Employers Association.

Contact us:
Alexis Johann
Executive Behavioral Designer,
Managing Partner