What is the value journalistic content creates for search engines like Google? Do they make the search more attractive and successful? And what do users actually want? A fact-based answer to these questions is essential for an evidence-based discussion on digital ecosystems and how they should be designed in the future.

In a unique behavioral economics study, FehrAdvice & Partners gets to the bottom of these questions with the help of an online experiment on the Google search engine, a study that is representative for the German-speaking and French-speaking part Switzerland.

This study was carried out by FehrAdvice & Partners AG, an independent research and consulting company, on behalf of the publishers’ association SCHWEIZER MEDIEN. The study was scientifically accompanied by Ernst Fehr, Professor of Microeconomics and Experimental Economics at the University of Zurich and Stefano Brusoni, Professor of Technology and Innovation Management at the ETH Zurich. The field period ran from January 26 to February 8, 2023 with 1,573 respondents in Switzerland, representative in terms of gender, age (18-64) and region of German and French-speaking Switzerland.

contact us:
Alexis Johann
Executive Behavioral Designer,
Managing Partner