With his profound knowledge of market mechanisms, entrepreneurial structures, hierarchies, and processes, he was the guiding force behind the development and application of the Behavioral Economics Approach BEATM.
As CEO and founding partner, he sets the targets for FehrAdvice & Partners AG and is responsible for the entire operative development of the enterprise.
His primary emphasis in consulting focuses on the following themes:
- Compensation systems
- Pricing policies, marketing, and e-commerce
- Negotiations strategy
- Optimization of strategic decision processes.